| Chapter |
|
| Introduction / Steven Heller |
AVERAGE |
| Pt. I. Social Responsibility 1 |
|
| Good Citizenship: Design as a Social and Political Force / Katherine McCoy 2 |
3.1 |
| Socially Responsible Advertising: Altruism or Exploitation? / Judith Schwartz 9 |
4.2 |
| Ethical Design Education: Confessions of a Sixties Idealist / Susan Szenasy 20 |
4.2 |
| Beyond Pro Bono: Graphic Design’s Social Work / Anne Bush 25 |
3.6 |
| Timing Is Everything: Lessons from Sphere Magazine / Peter Hall 32 |
4.3 |
| Healing with Design: An Educational Approach / Chase A. Rogers 36 |
3.8 |
| Expelling School Violence: Visual Communications as a Catalyst for Change / Carolyn McCarron 42 |
3.2 |
| Brand Name Dropper / Steven Heller, Shawn Wolfe 47 |
3.9 |
| Not for Profit / Steven Heller, David Sterling, Mark Randall 54 |
4.3 |
| Reporters Without Borders / Veronique Vienne, Robert Menard 60 |
4.6 |
| Pt. II. Professional Responsibility 69 |
|
| The Cultural Influence of Brands: In Defense of Advertising / Chris Riley 70 |
3.3 |
| Mental Whiplash: The Subjects of Our Affection / Leslie Becker 82 |
3.2 |
| Reality Branding: Addressing Real Concerns and Real Needs / Nancy Bernard 87 |
4.1 |
| Think Globally, Upload Locally: Responsible Web Design / J. D. Biersdorfer 91 |
4.0 |
| The Weaving of Design and Community / Julie Baugnet 95 |
4.9 |
| Human Values in Commerce: A Profile of Sara Little Turnbull / Veronique Vienne 100 |
4.0 |
| Who Gets to Say What to Whom? / Maud Lavin 106 |
3.1 |
| Typographica Mea Culpa: Unethical Downloading / Steven Heller 111 |
4.6 |
| Responsibility Answers Absurdity / Michael Schmidt 115 |
3.3 |
| Usability Expert / Steven Heller, Don Norman 128 |
3.8 |
| Designers and Architects / Cheryl Towler Weese, Stanley Tigerman 134 |
3.3 |
| Pt. III. Artistic Responsibility 143 |
|
| “Beautility”: Good Design Has Utility / Tucker Viemeister 144 |
3.6 |
| What’s Wrong with Plagiarism? / Gunnar Swanson 147 |
4.6 |
| The Designer as Producer: Working Outside Mainstream Manufacturing / Victor Margolin 159 |
4.6 |
| I Was Thinking the Other Day about One Possible Scenario for a Collective Future: The Open Source Software Movement / David Reinfurt 165 |
4.1 |
| A Life of Luxury: When Products Are Naughty But Nice / Hugh Aldersey-Williams 175 |
2.3 |
| I [heart] NY More Than Ever / Steven Heller, Milton Glaser 178 |
3.7 |
| Socialist Designers / Veronique Vienne, Fabrizio Gilardino 182 |
4.4 |
| Pt. IV. Raves and Rants 187 |
|
| Responsible to Whom, I’d Like to Know?: Consorting with Clients to Con Shareholders / Ken Garland 188 |
3.0 |
| Note for the New Millennium: Is the Role of Design to Glorify Corporate Power? / Stuart Ewen 191 |
4.0 |
| Brand You: Better Selling through Anthropology / Thomas Frank 196 |
4.0 |
| Hysteria: Intelligent Design, Not Clever Advertising / Mr. Keedy 206 |
3.2 |
| Culture Jamming, or Something Like It / Matt Soar 210 |
4.3 |
| Teaching as a Subversive Inactivity: The Responsible Design Teacher / Roy R. Behrens 213 |
3.9 |
| (Do Not) Go To Jail: Monopoly and Political Protest / Teal Triggs 216 |
5.0 |
| He Might Be Giant: Shepard Fairey / Michael Dooley 223 |
4.1 |
| Guerrilla Street Postering: Civil Disobedience in Los Angeles / Robbie Conal 228 |
3.4 |
| How Low Can You Go?: The Stupid Awards / David Vogler 231 |
2.8 |
| Adbuster / Veronique Vienne, Kalle Lasn 239 |
3.6 |
| Last Word 243 |
0.0 |
| In a Continuous State of Becoming: Design Responsibility Tomorrow / Veronique Vienne 244 |
3.2 |